SHARE THE STAGE


Brief:
Samsung wanted help music fans to do something they can’t - share the stage with their idol.

Idea:
To pull this off, Samsung partnered with the artist behind this year’s song of the summer, Charli XCX.
Together they created a new SnapChat lens that gave fans the chance to #ShareTheStage with
Charli - lip-syncing along to her mega-hit ‘Boys’.

From the millions that enjoyed the lens, we chose six mega-fans to join us at a studio in West London.
They knew they were heading into a lip-sync battle. They had no idea who the competition was going to be...

Result:
The best performing SnapChat lens of 2017 - 5M+ unique users.
3M+ hero film views.

Role:
Creative Director.