HSBC wanted to launch their new brand positioning on social - 'Together, We Advance'
Everyone has an ambition in life, no matter how impossible it may seem.
So HSBC set out to show everyone their ambition #IsPossible
Partnering with three mentors, I created a social program to support ambition.
By simply sharing your ambition with #IsPossible, three budding entrepreneurs could win a week shadowing
their chosen mentor.
Additionally, a series of LIVE hangout sessions and Twitter Q&As allowed everyone to join in the conversation.
Creative Lead - Concept, Art & Copy.
Director - Cole Paviour.