AUDI Untaggable


Brief:
Launch the Audi Q2 to a new, younger audience.

Idea:
The new Audi Q2 cant be defined by a single term - It's a coupe, SUV, sports car,
off-roader, urban compact, practical family car... to name a few.

It's untaggable.

Preconceptions are often misconceptions. That's why Audi set out on a mission
to tell new, exciting stories about UK cities through the eyes of proud, creative locals.

With the help of music, foodie and lifestyle influencers, we uncovered a new and
exciting UK that is impossible to pigeonhole, a UK that is untaggable.

Role:
Creative Director.