P&O #WhatNext

Brief:
P&O ferries wanted to attract a new, younger, adventurous audience and compete
with the low cost, bums-on-seats airlines.

Idea:
The problem is, when most people think ferry, they imagine an uncomfortable
journey aboard an oily, old ship.
So to change people's perceptions we set out on an adventure.

Unlike an airline, you can take you car on a ferry.
So you have choice. 
You can go where you want, whenever you want.
You can go á la carte.
Fly by the seat-of-your-pants.
Feel impetuous.
Be free.

Awarded:
2018 - DMA - Best use of Direct Mail - Silver
2018 - DMA - Best Writing - Silver
2018 - Capels Award - Direct B to C - Finalist

Role:
Creative Director.

Art - Eva Steiner.
Copy - Alex Nash.
Director - Amelia Hashemi.