P&O #WhatNext


Brief:
P&O ferries wanted to attract a new, younger, adventurous audience and compete with the low cost, bums-on-seats airlines.

Idea:
The problem is, when most people think ferry, they imagine an uncomfortable journey aboard an oily, old ship.
So to change people's perceptions we set out on an adventure.

Unlike an airline, you can take you car on a ferry.
So you have choice. 
You can go where you want, whenever you want.
You can go รก la carte.
Fly by the seat-of-your-pants.
Feel impetuous.
Be free.

Awarded:
2018 - DMA - Best use of Direct Mail - Nomination
2018 - DMA - Best Writing - Nomination
2018 - Capels Award - Direct B to C - Finalist

Role:
Creative Director.

Creative Art - Eva Steiner.
Creative Copy -
Alex Nash.
Director -
Amelia Hashemi.

 National press.

National press.

 A4 letter that let the type run free, mimicking the written adventure.

A4 letter that let the type run free, mimicking the written adventure.

 A3 mailer made from indestructible paper - water-proof, tear-proof and kid-proof, encouraging travellers to be as adventurous as possible.

A3 mailer made from indestructible paper - water-proof, tear-proof and kid-proof, encouraging travellers to be as adventurous as possible.

 We even received fan mail from a P&O customer.

We even received fan mail from a P&O customer.